A lot has happened since NetSuite and Frost & Sullivan published the 2014 white paper, “Disrupt, Collapse, Transform: The Role of Cloud Computing in Industry Transformation”. Rapid change has become the norm; attitudes to cloud computing have matured; and senior executives are increasingly comfortable with the multiple drivers behind the industry change. Given the shift in attitudes to digitalisation, in 2016 NetSuite and Frost & Sullivan conducted an entirely new survey of 1,425 CEOs, CFOs, CIOs and IT Directors. More than 600 of these senior IT decision makers represented Europe (UK, France, Netherlands and Sweden), drawn from a cross section of industries.