Supply Chain Transformation: From Tactical Implementation to Strategic Integration

A recent report from Gartner indicated that “89 percent of marketers compete primarily on the basis of customer experience—discrete moments that, together, strengthen or weaken a customer’s preference, loyalty and advocacy,” (Gartner, 2016). For companies without a centralized means to access, and act on, supply chain data, this statistic can seem overwhelming. It’s important to recognize that neither the data train nor customer expectations are slowing down—the way to meet these challenges is to unify business intelligence across the entire supply chain. Download the report to see how.

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